Small Additional Services That Draw in Big Business for Your Digital Agency
A focus on recurring income is a big power move for digital agencies. As well as helping stabilise your income, it can also help position you as an agency that’s committed to giving clients as much value as possible. As a digital agency, offering monthly or yearly packages allows you to become a trusted partner […]
How to Futureproof Your Digital Agency, Without Large Investment
The term ‘futureproofing’ has been getting bounced around a lot lately. With social change and political unease on everyone’s mind, it’s no wonder that the idea of implementing steps now to help your business adapt in the future sounds so appealing. But what does ‘futureproofing’ actually mean for your digital agency? As part of such […]
The Digital Agency Balancing Act: Stabilising Your Growth
Even in times of economic and political uncertainty, the services of digital agencies are still in high demand. Particularly during the Covid-19 pandemic, retailers were seeking out top quality services to improve their eCommerce operations and quickly boost their digital presence. From competitive marketing to the improvement of digital channels, your clients are dependent on […]
5 Ways to Be More Creative With Your Hiring Process & Attract the Talent You Want
Attracting the talent you want can be tricky, especially when it comes to digital agencies trying to hire designers, developers, and marketers. Finding the right fit for your creative, strategic, and tech-savvy team is a task that requires careful thought and consideration. While many agency owners think that a “creative hiring process” can solely involve […]
A Beginner’s Guide to SSL: What It Is & Why It Makes Your Website More Secure
Have you ever noticed that some URLs start with “http://” while others start with “https://”? Perhaps you noticed that extra “s” when you were browsing websites that require giving over sensitive information, like when you were paying bills online. But where’d that extra “s” come from, and what does it mean? To put it simply, the extra […]
The Plain English Guide to XML Sitemaps
You wouldn’t design a new kitchen without creating a blueprint first, would you? So, why would you design a website without creating a sitemap? If you want to launch a website that Google (and your potential customers) can discover, you’ll need a sitemap. Here’s how to create one. What is a sitemap? A sitemap is […]
On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website
SEO can sometimes feel like it stands for “Something Extremely Obscure.” As marketers, we’re responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords. But keeping pace with all of those changes isn’t […]
How To Write Effective And Engaging Meta Descriptions
I can’t tell you the number of search results I’ve come across that lack the one thing that might bring me to their website: the (effective) meta description. The meta description is one of your last hopes on the SERP (Search Engine Results Page) at attracting a searcher to come to your site. This is something […]
3 Dos and Don’ts for Writing Great Page Titles
Dos 1. Be Specific Every page on your site should have a specific purpose. Think about the page in front of you, and try to describe it. If you’re using “and” to combine multiple thoughts on this page, its time to make some new pages. When writing the titles for each of these pages, keep the […]
5 Easy Ways to Help Reduce Your Website’s Page Loading Speed
The adage “patience is a virtue” doesn’t apply online. Even a one-second delay can drastically reduce pageviews, customer satisfaction and drop conversions. The speed of your site even affects your organic search rankings. Since 2010, Google has been accounting for a site speed in its algorithm. So what’s the biggest factor contributing to your page speed? Size. It takes […]
