Ten Helpful Lead Generation Ideas

As business owners, we spend absurd amounts of time and resources trying to chase new customers, generating interest in our products/services and generally trying to spread the word that we are the “Go-To-Guys” in our own industries. Every business needs the lifeline that is created by having a steady stream of leads, but coming up […]

Lead Generation – What is it and how does it work for my business?

The term lead generation is one that you frequently hear in relation to sales and marketing, but what does it actually mean? Lead generation is a marketing term that describes the generation of consumer interest in a particular product.  Leads are generated for purposes of sales, mailing of newsletters or any other business process that […]