A Beginner’s Guide to SSL: What It Is & Why It Makes Your Website More Secure

Have you ever noticed that some URLs start with “http://” while others start with “https://”? Perhaps you noticed that extra “s” when you were browsing websites that require giving over sensitive information, like when you were paying bills online. But where’d that extra “s” come from, and what does it mean? To put it simply, the extra […]

The Plain English Guide to XML Sitemaps

You wouldn’t design a new kitchen without creating a blueprint first, would you? So, why would you design a website without creating a sitemap? If you want to launch a website that Google (and your potential customers) can discover, you’ll need a sitemap. Here’s how to create one. What is a sitemap? A sitemap is […]

On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website

SEO can sometimes feel like it stands for “Something Extremely Obscure.” As marketers, we’re responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords. But keeping pace with all of those changes isn’t […]

How To Write Effective And Engaging Meta Descriptions

I can’t tell you the number of search results I’ve come across that lack the one thing that might bring me to their website: the (effective) meta description. The meta description is one of your last hopes on the SERP (Search Engine Results Page) at attracting a searcher to come to your site. This is something […]

3 Dos and Don’ts for Writing Great Page Titles

Dos 1. Be Specific Every page on your site should have a specific purpose. Think about the page in front of you, and try to describe it. If you’re using “and” to combine multiple thoughts on this page, its time to make some new pages. When writing the titles for each of these pages, keep the […]

5 Easy Ways to Help Reduce Your Website’s Page Loading Speed

The adage “patience is a virtue” doesn’t apply online. Even a one-second delay can drastically reduce pageviews, customer satisfaction and drop conversions. The speed of your site even affects your organic search rankings. Since 2010, Google has been accounting for a site speed in its algorithm. So what’s the biggest factor contributing to your page speed? Size. It takes […]

How to Reduce Your Website’s HTTP Requests

Every time you surf the web, a whole bunch of technical stuff happens behind the scenes to deliver content to your screen. Engineers are usually the ones managing these activities. Marketers, even those with technical chops, tend to shy away from it. One of these activities is an HTTP request, and it’s actually not as […]

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