The term lead generation is one that you frequently hear in relation to sales and marketing, but what does it actually mean?

Lead generation is a marketing term that describes the generation of consumer interest in a particular product.  Leads are generated for purposes of sales, mailing of newsletters or any other business process that requires a list of clients or interested parties. Leads are people to talk to about products or services who may help the business to meet its goals in one way or another.


What Is A Lead?

A lead is a person who has expressed interest in your product or services, this means that he or she is much more willing to listen to you and consider purchasing your offering since they have already considered you an option. Not all leads are equal and neither will every lead become a success. From a list of a hundred, it would be considered lucky if one found five potential customers or partners. For this reason, the more leads the better it is.


What Is Lead Generation?

Lead generation is the way that you attract and get people to give you their contact information to you. It is the methods you use to collect leads.

If you are a marketer and have to tell somebody who is not marketing savvy what you do, you most likely tell them that you find ways to attract people to your business. Lead generation expands on this notion to become: Finding ways to make a person interested in your company and make them want to request more information from you.

It is a method of starting to funnel-in eventual purchasers of your product or service down the path of buying.


Does My Business Need Lead Generation?

Lead generation is very important for the growth of a business. The buying process has changed and marketers need to rethink and refocus their efforts in order to stay relevant. If people demonstrate to you that they are interested in your business when you go to contact them about your offering they are no longer a stranger– but rather a true sales prospect who has “told” you they are interested in your product or service.


How are leads Generated?

Leads can be generated using offline and online methods. The offline methods are usually done in a face to face setting. For instance, you can go to networking events or talk to people in person. This type of lead generation is time-consuming and difficult but it yields better result because people are more likely to respond if they see you in person. This human contact is lost in online lead generation. In this type of lead generation, the internet or other technological networks are used to generate leads. This is done through a myriad of ways, one being advertising, the use of email campaigns, the use of search engines and referrals among many more.


How Do I Collect A Lead?

The standard way to collect a lead online is through a form on a website. However, One important tool in drawing traffic is the use of social media. LinkedIn, Facebook, and Twitter offer great platforms for lead generation because they allow one to network with people who are in line with your interests. Individuals and companies can also advertise their products on these sites and generate a number of interested parties.


Our mission here at Uprise Digital is to provide your business with a steady stream of leads at various stages of the buying process. Our expert team can ensure that the journey of a customer on your website is analysed to find opportunities to increase leads and conversion rates. Get in touch and we can advise on the best digital marketing and lead generation solutions for your business.

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A proven blueprint for engaging clients and boosting results from your very first interaction.