Uprise Digital produced an e-commerce centric design based on the requirements presented. A large-format ‘mega-menu’ was designed and also featured a gift section which supported items which may be easily bought as gifts. A simple to administrate ‘hero’ section was produced so Andronicas staff can simply add new offers to the website. The increase in user experience has led to a 30% reduction in bounces from the homepage, guiding users through into the store more fluidly.