Andronicas approached Uprise Digital with an immediate requirement for an improved homepage design which focused on user experience and better visibility of products they sell. The homepage needed to have the ability to show the latest offers clearly and show off new items added to the store.
Uprise Digital produced an e-commerce centric design based on the requirements presented. A large-format ‘mega-menu’ was designed and also featured a gift section which supported items which may be easily bought as gifts. A simple to administrate ‘hero’ section was produced so Andronicas staff can simply add new offers to the website. The increase in user experience has led to a 30% reduction in bounces from the homepage, guiding users through into the store more fluidly.